Delegation of the European Union to the Republic Of Serbia
A project funded by the European Union Contract Nº: 2010/258-562 (09SER01/05/11)
Republic of Serbia Ministry of Economy and Regional Development
National Agency for Tourism Development
Project Office: Dr Subotića 5, Institute for Public Health fo Serbia, "Dr Milan Jovanović - Batut", 11000 Belgrade, Serbia
Tel: (+ 381) 11 20 62 733, Email: office@screeningserbia.rs
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Guide for Communication

A Guide for communication has been prepared by the Senior Communications and Awareness Raising expert, Mr. Mirko Mandic, within the project "Technical Assistance for the Implementation of the National Screening Programme for Cancer" providing an overview of the basic concepts and processes of public communication regarding the activities of the National Programme for the early detection of cervical cancer, breast cancer and colorectal cancer at the local level. The purpose of this guide is to assist institutions of the Serbian health system to identify the key internal and external public, develop a communication plan and improve communication with all stakeholders.

This document provides an overview of the basic concepts: Communication and design, the role of the public relations manager in communication, communication plan, the development of a crisis communication plan, and public relations activities and tools. Finally, the Guide presents the key recommendations of the communication plan of activities.

The Guide is important because the communication activities which will follow the Cancer Screening project and the campaign ‘Serbia Against Cancer’ should not be viewed as time-limited. The main concept which is presented through this Guide is that the public should be constantly marketed and provided with information at the local level, during the first stage of screening, which according to primary forecasts, for the entire territory of Serbia may last from 3 to 5 years.